Taste and Style
In this CTS session, we reflected on Taste and how it varies in the social class spectrum. To establish these differences, we engaged in an activity where we were asked to define working, middle and upper class taste. During this discussion, we commented on the increasing popularity of retro and vintage. It’s interesting to see how old second-hand items are repurposed and sold at staggering prices, something that once belonged to a member of working class can now be seen worn by or displayed in the home of an upper class individual. In this period of retro and vintage revival, we find wealthy people buying clothes that mimic those you would find in a thrift-store or in a 80’s Sears catalog.

Fashion trends like boho and hobo-chic are especially present at music festivals like, for example, Coachella, which is hosted in Indio, California and is inspired by the 1969 Woodstock festival. Ironically, these trends are inspired by marginalised groups, gypsies and the homeless, but worn by extremely rich people paying over $500 to attend this festival. What we are beginning to see is the homogenisation of taste: the working, middle and upper class becoming indistinguishable in terms of style. Evidently, working class wont be spending $1000 on the latest Gucci Flashtreck sneakers, but they will be able to attain a similar look by investing in dupes or second-hand. The point is, with the globalisation of the internet anyone can access the latest fashion tendencies, read about trending cultural events and learn about upcoming art movements in a way that was impossible before the World Wide Web.

In conclusion, I believe that the stereotypes that once allowed us to determine the social hierarchy of an individual are now fallible. Although to some extent they’re still accurate, there has been a unquestionable shift from seeking the unattainable sophistication and grandeur to acclaiming the vulgar and repurposed.
Image References:
fig. 1:
https://www.metv.com/stories/20-totally-tubular-pages-from-the-1983-sears-catalog
The Juicy Couture Tracksuit (Made Famous by Paris Hilton) Will Be in a Museum Exhibit
https://www.elle.com/uk/fashion/trends/articles/g29204/the-14-most-iconic-tracksuit-moments/?slide=12
fig. 2:
https://www.farfetch.com/uk/shopping/women/gucci-flashtrek-sneakers-with-removable-crystals-item-13258810.aspx?storeid=10524&size=23&utm_source=billiger.de&utm_medium=affiliate&utm_campaign=google&utm_term=UK&pid=billiger.de&af_channel=affiliate&is_retargeting=true
https://www.keenfootwear.com/en-gb/p/W-TARGHEE-II-WP.html?dwvar_W-TARGHEE-II-WP_color=1013181&cgid=womens_footwear_shoes